UFI’s 5 trends to watch in 2019

Kai Hattendorf, UFI  CEO/ MD. As every year, the UFI team has used our association’s Global Congress as well as many separate conversations all around the world to isolate and identify the core themes that the UFI team feels will impact the global exhibition industry in 2019. So today, let me share with you “UFI’s 5 trends to watch in 2019”: Written by Kai Hattendorf, UFI CEO/ MD. Shifting trade patterns and a jittery global economy Amidst a climate of political tension, protectionism and fals [...]

By | 2018-12-07T08:59:51+00:00 December 4th, 2018|All, Exhibition Industry, UFI News, UFI Updates|0 Comments

Leave the Rides, but Bring On the Experiences – How to Add Festivalization to your Exhibitions

We keep hearing the word “Festivalization” when it comes to exhibitions. Chet Burchett, Reed, at the recent UFI Global Congress said our focus should be about delivering a solid business experience more than offering fun with our events. I think we can deliver an enhanced experience by combining the two in a thoughtful, creative way. Written by Stephanie Selesnick, President of International Trade Information, Inc. Festivalization is a term coined to describe making b2b events more fun and exper [...]

By | 2018-11-23T09:50:36+00:00 November 23rd, 2018|All, Best Practices, Exhibition Industry|2 Comments

Our place in an inclusive future / Standing up for gender equality

Mary Larkin, UFI Incoming President. For those of you who may have missed it, Diversified’s Mary Larkin joined the UFI presidential trio at UFI’s annual congress in St Petersburg earlier this month. As part of her new role, Larkin will work on increasing the number of women in leadership positions within the global exhibition industry. Her newfound platform to advocate gender equality and diversity is underpinned by a call for action. Consider the Thursday afternoon panel discussion in St Pete [...]

By | 2018-11-16T08:53:40+00:00 November 15th, 2018|All, Exhibition Industry, UFI News, UFI Updates|0 Comments

What does Matchmaking mean for exhibitions?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Matchmaking has been an ‘on/off’ topic in events for at least 15 years. From the ages of manual matching in Excel to the era of artificial intelligence being the promise of effortless and real-time recommendations, things have evolved. But not so much. Most of us are still selling to exhibitors the right to annoy visitors. So, as usual in that situation, I remove my “organiser” hat and look at it from my “frequent vi [...]

Glimpse ahead

Kai Hattendorf, UFI MD/CEO. It’s that time of year when many of you will be booking your trips to the upcoming UFI Global Congress. The UFI team is busy getting ready for what is sure to be another memorable meeting. (If you still need to register, just click here). After Shanghai in 2016 and Johannesburg in 2017, our industry’s global annual gathering will take place in St. Petersburg (Russia). It’s been a memorable year for our industry, so there are many issues to discuss – from M&A to [...]

Trade wars – What is your plan?

Trade wars are poison for our industry. I think this is a statement the majority would support. By Tesi Baur, CEO MBB-Consulting Group Exhibitions rely on free-trade, on a non-political platform for open discussion, on building relationships with customers, suppliers, partners and even competitors. The opportunity to trade without the constraints of suffocating red-tape, to conduct business in foreign regions without complex bureaucracy and to have the opportunity of forging partnerships to brea [...]

Interview with Miranda Martin, Maria Tsedeviyn & Glen Foulstone, NGL Grant 2018 Recipients

2018 NGL Grants: Miranda Martin; Glen Foulstone; Lilian Burgardt; Maria Tsedeviyn. Earlier this month, I spoke with Lilian Burgardt, Informa Brazil  about being an NGL Grant recipient. Now, let’s get to know UFI’s other NGL (Next Generation Leaders) Grant Winners. Miranda is Portfolio Director, Niche Events with Fresh Montgomery in the UK, Maria is the Head of Advertising, Design and Internet Marketing for ExpoForum-International, Ltd. in St. Petersburg, Russia, and Glen is Senior Project Mana [...]

Stephane Garelli on the economy & the exhibition industry

Stephane Garelli, Professor at IMD, and the founder of the World Competitiveness Centre and Professor at the University of Lausanne. With a few weeks to go to UFI's Global Congress, we reached out to Stephane Garelli, who will deliver a keynote about global economic developments. He is a Professor at IMD, and the founder of the World Competitiveness Centre and Professor at the University of Lausanne. Stephane’s work focuses primarily on how countries and businesses compete in International mar [...]

Mexico’s triumph and tribulation in Trump’s wake

As we land in Mexico for the first UFI LatAm Conference (World Trade Centre, Mexico City, 18-19 September) we do so on firmer ground following last month’s Trump-Mexico trade agreement. “Markets rose in relief when America and Mexico announced on 27 August that they had agreed on changes to the [24-year-old] North American Free Trade Agreement (NAFTA),” published The Economist the day after Trump made Congress aware of his intent. The revised pact between the US and Mexico (America’s third bigge [...]

UFI Next Generation Leadership Grantee – meet Lilian Burgardt

2018 UFI NGL Grantee - Lilian Burgardt, Head of Digital Products - Informa Brazil. Meet Lilian Burgardt, Head of Digital Products - Informa Brazil, one of the four recipients of the UFI Next Generation Leadership Grant (NGL). Lilian Burgardt, one of the four recipients of the 2018 NGL Grant, and I had a chance to catch up earlier this month. The UFI NGL Grant is awarded to future leaders of the exhibition industry for exceptional initiative in driving change and innovation within their differe [...]