Posted by

Barry Siskind

Community Manager

 

With all the hype over social media and e-promotion, perhaps its time to take a new look at an old friend of the exhibition industry called Public Relations.

 

In an article in the September edition of Conference News, writer Paul Colston takes a serious look at the continued relevancy to meetings and exhibitions of a well developed PR campaign.

 

http://www.conference-news.co.uk/Pages/online.jsp?id=cn092011

 

There are many benefits of a PR initiative such as engaging audiences, supporting an image, spreading good news and repositioning negative news. Yet Colston admits that PR isn’t an exact science.  On the other hand many organizers and facilities are jumping onto the social media bandwagon with no idea whether they are receiving benefits.

 

The article is worth reading and the issue worth re-examining. It would seem that there is a need to ensure that PR is considered in your marketing plans.

 

Does anyone have examples of a well-executed exhibition related PR campaign? We’d like to hear from you.