UFIs Community Manager
Brazil has been an economic area targeted as one of the growth centres for the next decade. With over 190 million people and 700 annual exhibitions, Brazil is now on the radar for many international fair organizers. But according to Armando Arruda Pereira de Campos Mello, President of UBRAFE, anyone considering developing a business should take their time and understand the country’s culture first.
To read my entire interview with Armando Arruda Pereira de Campos Mello simply visit UFI.org then click “Industry, scroll down to “Spotlight on Leaders and Trends,” and click on the interview that you would like to read. New interviews will be added regularly.