Trade exhibition plays a significant role in assisting businesses to identify lucrative opportunities of overseas markets. Thailand Convention and Exhibition Bureau (TCEB) is pleased to introduce its ‘Five Year Action Plan’ (2023 – 2027), committing its goal as CPCT to empower trade exhibition to the next level.

TCEB will leverage its strengths as a Collaborator, Partner, Co-creator and Thought Leader (CPCT) to deliver its ‘PEOs Empowerment: In-cash Support’ schemes through partnership, which aims to empower the competitive capabilities of professional exhibition organizers (PEOs), and enable a successful trade show. The schemes are divided to offer the following support:

  • New Show Essentials by providing in-depth research and market analysis for PEOs to gain new perspectives when planning their new exhibition for launch in Thailand.
  • Fixed Marketing is a fund for international or local exhibition organizers to put their trade shows to the market, enabling them to deliver value proposition to potential visitors. The scheme is targeted at new shows, event held in Thailand’s Eastern Economic Corridor (EEC), existing show and new world iconic show.
  • Performance Booster for exhibition organizers that focuses on drawing overseas visitors from Cambodia, Laos, Myanmar and Vietnam (CLMV). The scheme also includes visitor promotion activities to ensure strong activation of the booster.

In addition, the ‘PEOs Empowerment: In-cash Support’ also provides supports on government facilitation process, qualified partners list, technology support, PR support and carbon neutral event guidelines to unlock business opportunities and expand the capabilities of exhibition organizers as well as empowering them to sustainably meet new challenges in the ever-changing market.

TCEB looks forward to work with exhibition organizers to make the industry move forward to the next level. For more information, please contact