We’re standing at the edge of something profound. In Amazon's TV series, The Rings of Power, Celebrimbor sits in peace, sipping tea in the sunlight, while the truth – a city engulfed in darkness and fire – lies just beyond his vision. The illusion is seamless and convincing.
This year’s UFI Digital Innovation Award put a spotlight on technological advances by innovators who push the boundaries of our industry.
The exhibition industry is no stranger to innovation, but the integration of artificial intelligence (AI) has marked a new era of possibilities. At UFI, we’ve embarked on an exciting journey to harness the power of AI, transforming the way we organize and experience events.
There is no doubt that AI has been on everyone’s mind in the past months. It seems every tradeshow organiser has started initiatives to probe, validate, experiment, investigate or even implement AI in their business environment.
Software design and development have traditionally been associated with the artistry of expert developers and programmers, but digital transformation has opened new possibilities. Low-Code and No-Code (LC/NC) platforms are tools that allow even those with less technical expertise to participate in the application development process.
Trade exhibitions generate return on investment (ROI), creating business value and economic growth for Thailand. However, as the industry evolves, there is a noticeable shift in priorities. Beyond financial metrics, there is a growing recognition of the importance of emotional experiences and creating a Return on Experience (ROE) that goes beyond the tangible.
It took our face-to-face industry only two years to essentially [...]
The inaugural Nest Sustainable Events Summit, supported by UFI and JMIC (Joint Meetings Industry Council) takes place at the Javits Center in New York City on September 21 this year at 8:30 AM ET. This half-day, interactive program is limited to only 120 people and will be a combined update on the Net Carbon Events initiative, global industry sustainable efforts, and interactive Think Tank.
There’s no doubt that inflationary pressures and supply chain issues are real in the U.S. and around the globe. How are North American exhibition organizers dealing these economic headwinds? We spoke with three UFI members who are leading exhibition organizers in North America to find out how they are creating a game plan to address these rapidly evolving challenges.
The UFI Next Generation Leadership (NGL) Grantees: Monika Baro, VNU [...]
