Microsoft’s Last Keynote
Posted by Barry Siskind Community Manager It was [...]
The flow of capital – where are we heading?
Posted by Barry Siskind Community Manager I‘m not all [...]
UFI’s EMD Degree for Exhibition Management
Posted by Barry Siskind Community Manager Recently UFI announced [...]
A Social Media Code of Ethics
Then came social media with the promise of democratizing communications. Yet, if recent uses by politicians and celebrities are a sign of things to come, the pendulum may be swinging back towards traditional marketing.
Cyber Attacks
Exhibition industry guru Bob Dallmeyer’s favourite quote is that “At the end of the day all an organizer has is their good reputation and a data base.” But, what happens when that data base is in jeopardy?
Gadgets
Posted by Barry Siskind Community Manager We all have at [...]
The shrinking value of a business degree
Does an undergraduate business degree prepare students for a career in the exhibition industry? According to Professor Rickard Alum in a recent article in the New York Times, the answer is perhaps not.
How much information do exhibitors need?
Here’s an interesting question? What criteria do your exhibitors use when choosing to participate in your trade fair? If you said they examine the audience profile, understand the logistics involved in the facility and have carefully compared your trade fair with others in the industry then you may be right.
Rob Nathan on product re-launches
The theme of the UFI Open Seminar in Ghent, Belgium is “Invention and Reinvention: Developing your Exhibition and Keeping it Fresh.” It promises to be two days packed with lots of information presented by a stellar group of industry professionals.
Katarina Hamma’s experience in becoming a global leader
Katarina Hamma, Executive Director, Capital Shows, Messe München will be one of the speakers at the upcoming UFI open seminar in Ghent. The title of her presentation is “How to become a global leader; the example of BAUMA.”