Helping stakeholders prove value

Posted by Barry Siskind UFI’s Community Manager A white paper written by Harvard Business School lecturer Frank Cespedes states, “Three of five marketers’ use no tools to measure event ROI and most companies plan and execute events without specific business objectives.”  This basic bit of business insight was first brought to my attention thirty years ago when I became a consultant to exhibitors. I must admit that Cespedes’ comment does not necessarily mean all exhibitors. Some of the very large [...]

By | 2017-12-02T22:54:34+00:00 April 9th, 2015|All, Best Practices, Operations & Services|0 Comments

Confirmation bias lurks in the boardroom

Posted by Barry Siskind UFI’s Community Manager You and one of your staff have made a decision. You gave it a lot of thought, did the research and moved forward. Yet, in spite of all that went into the decision, it turned out wrong. Why? It could be because the law of averages states that it’s impossible to be right all the time, or, when you or your staff member did the research did you show a bias for information that confirmed your view and ignored the rest. According to psychologists the ans [...]

The left and right brain balance

Posted by Barry Siskind UFI’s Community Manager Which trait would be the most advantageous for someone in the exhibition industry – left or right dominated? While left brain people are typically characterized as logical, realistic and focused, right brainers are creative and emotional. The demands to handle a multitude of logistic would point to left brain people as being the best choice. Asking a right brain dominate person to handle the daily demands of scheduling can be risky. But, if left do [...]

Focusing your education programme on the future

Posted by Barry Siskind UFI’s Community Manager How do you develop the education portion of your exhibition? If you are like most of us, you follow a prescribed set of steps which include: a call for papers, selection of topics transmitting information to the selected candidates, creating the education agenda and promote to your visitors. According to a post of the US based website of consultants www.velvetchain.com this method may have lost its relevance. The author’s argument is that in today’ [...]

By | 2017-12-02T22:54:34+00:00 March 4th, 2015|All, Best Practices, Operations & Services|0 Comments

The art of handling complaints

Posted by Barry Siskind UFI’s Community Manager We all try to avoid them yet in spite of all efforts exhibitor and visitor complaints are part of our business. The professionalism of management is most evident in how these complaints, real or frivolous, are handled. When your staff does it right they have the power to turn a complaint into an opportunity. A recent post in the Event Manager blog addresses the basic steps to handling a face to face complaint. While these steps are certainly basic [...]

By | 2017-12-08T10:43:10+00:00 February 17th, 2015|All, Exhibition Industry, Operations & Services|0 Comments

Moving beyond the comfort zone to a sustainable future

Posted by Barry Siskind UFI’s Community Manager The UFI Sustainable Development Focus Meeting in Hong Kong will be hosted by the Hong Kong Convention and Exhibition Centre, Hong Kong and Monica Lee Müller, HKCEC MD, will open the conference. I asked her about the efforts taken by HKCEC in the area of sustainability. Here is what she said. Barry: The HKCEC has taken the issue of sustainability seriously. Tell me about your sustainability background. Monica: Sustainability is a priority in the eve [...]

Steps to creating your “Green Team.”

Posted by Barry Siskind UFI’s Community Manager With the March 11th UFI Sustainable Development Focus Meeting in Hong Kong quickly approaching now is a good time to examine your sustainable practices. An important issue to developing good sustainable practices rests in the quality of the team charged with the responsibility of implementing your plans. A recent post by US based MC2 addresses four practical steps that will ensure your “Green Team” is working at their very best. The four steps are: [...]

Inspiring ideas to recharge your exhibition

Posted by Barry Siskind UFI’s Community Manager What does it take to develop creative ideas? Sometimes it requires a trip back to the beginning and changing everything. In other instances it may require a small amount of tweaking of existing plans. Biz Bash’s Mitra Sorrells & Martha C. White wrote an interesting post titled, The 15 Most Innovative Meetings of 2014. Their list includes examples of not for profits and for profits events. Some of the ideas were: • Reducing the content and incre [...]

Etiquette for Mobile Communications

Posted by Barry Siskind UFI’s Community Manager “This message was sent from my I-phone which explains the spelling and grammar errors.” How many times have you seen something like this? I have to admit that I am among the guilty and have a similar message on my I-phone but that doesn’t make it right? In a recent post on Mashables, blogger Jillian Kumagai takes a serious look at the etiquette of sending mobile messages.  As with any form of communication there are definite do’s and don’ts that so [...]

Is your office guilty of hosting bad meetings?

Posted by Barry Siskind UFI’s Community Manager We are in the meeting business.  Over the years we have developed strategies to ensure our visitors and exhibitors have what they need to conduct successful meetings. But, is the same care and precision taken when planning meetings in your office with your own staff. Has the same thought been put into ensuring that these meetings, which take up a considerable amount of time, are as productive as possible? It’s a good question that Speaker David Gra [...]