Trade exhibitions generate return on investment (ROI), creating business value and economic growth for Thailand. However, as the industry evolves, there is a noticeable shift in priorities. Beyond financial metrics, there is a growing recognition of the importance of emotional experiences and creating a Return on Experience (ROE) that goes beyond the tangible.
Bangkok: Thailand is officially declared a host of the Asian Federation of Exhibition and Convention Associations (AFECA) Annual General Meeting (AGM) 2023.
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Thailand Convention and Exhibition Bureau (TCEB), in collaboration with the [...]
The Thailand Convention and Exhibition Bureau (TCEB) has joined forces [...]
