Message from UFI President Mary Larkin – October 2020

Resilience and People As we enter another month of the COVID-19 crisis, it’s impact on our industry, our businesses and our lifes is still growing. We are all striving within ourselves to be resilient, to plan events in the midst of uncertainty, to “pivot” to other revenue streams and to hang on to the positive news from elsewhere and glimmers of hope that we see around us.  While events are reopening in many countries, there is confusion as to the value they bring to an economy in many others. [...]

IFA Berlin: first post-COVID Global Consumer Electronics trade fair opened its doors!

A small summary of the first day of international consumer electronics show IFA at Messe Berlin, as trade shows and exhibitions are taking place again in Germany as of September. Remember: The Mobile World Congress in Barcelona was the first major exhibition in Europe that got cancelled as the COVID virus spread around the continent this spring. In the US, SXSW as well has been cancelled, and the Consumer Electronics Show has already announced it will be all digital in 2021. IFA is the only phys [...]

By | 2020-09-04T11:11:34+00:00 September 4th, 2020|All, Europe, Exhibition Industry, UFI News|0 Comments

Message from UFI President Mary Larkin – July 2020

Dear colleagues and friends, The Power of collaboration and leadership has become very apparent in our industry during the COVID-19 crisis. The industry has aligned itself around one issue – the safe reopening of events! This has put the focus on the importance of advocacy within and for our industry. Let’s face it: For the most part, many players from our industry saw little need for advocacy in recent years. Business was going well, with economies growing simultaneously around the world. Howev [...]

By | 2020-07-08T14:59:39+00:00 July 8th, 2020|All, UFI News|0 Comments

Position Paper – TODAY IS GLOBAL EXHIBITIONS DAY!

Exhibitions are the most powerful ECONOMIC GROWTH ENGINES that drive economic recovery and the EU’s progress on a fast track mode Exhibitions are key to rebuilding economies The trade fairs and exhibitions industry will reconnect and rebuild businesses. We are an industry that is proud to be both a contributor to local economies and a stimulus for business growth throughout the world. Exhibitions are the marketplaces and meeting places for entire industries – regionally, nationally, and internat [...]

By | 2020-06-29T10:19:14+00:00 June 3rd, 2020|All, Europe, Exhibition Industry, UFI News|1 Comment

Turning JMIC’s research into an explosive campaign tool

Antony Reeve-Crook, Director, ArciMedia Ltd. The Joint Meetings Industry Council's recently-unveiled report on the benefits of our industry; Business Events Legacies, may prove to be a lot more significant than its title suggests – but it needs our help to give it the impact it deserves. The report’s authors from the University of Technology Sydney, associate professors Carmel Foley and Deborah Edwards, and Pavlina Javoska and Anja Hergesell, claim it reveals “significant” shortcomings in the [...]

Are Exhibitors Another Dollar to be Made?

Stephanie Selesnick, President of International Trade Information, Inc. Recently, I was in charge of coordinating the booths for clients at two exhibitions here in the United States. The process was painful. One of the worst parts was navigating exhibitor manuals. Both (from different companies) were not intuitive and technologically challenging. In other words, it was difficult to find, then order booth display items, etc. Compare that with TripAdvisor.com, who makes the experience easy. You [...]

UFI’s 5 trends to watch in 2019

Kai Hattendorf, UFI  CEO/ MD. As every year, the UFI team has used our association’s Global Congress as well as many separate conversations all around the world to isolate and identify the core themes that the UFI team feels will impact the global exhibition industry in 2019. So today, let me share with you “UFI’s 5 trends to watch in 2019”: Written by Kai Hattendorf, UFI CEO/ MD. Shifting trade patterns and a jittery global economy Amidst a climate of political tension, protectionism and fals [...]

By | 2018-12-07T08:59:51+00:00 December 4th, 2018|All, Exhibition Industry, UFI News, UFI Updates|1 Comment

Our place in an inclusive future / Standing up for gender equality

Mary Larkin, UFI Incoming President. For those of you who may have missed it, Diversified’s Mary Larkin joined the UFI presidential trio at UFI’s annual congress in St Petersburg earlier this month. As part of her new role, Larkin will work on increasing the number of women in leadership positions within the global exhibition industry. Her newfound platform to advocate gender equality and diversity is underpinned by a call for action. Consider the Thursday afternoon panel discussion in St Pete [...]

By | 2018-11-16T08:53:40+00:00 November 15th, 2018|All, Exhibition Industry, UFI News, UFI Updates|0 Comments

Glimpse ahead

Kai Hattendorf, UFI MD/CEO. It’s that time of year when many of you will be booking your trips to the upcoming UFI Global Congress. The UFI team is busy getting ready for what is sure to be another memorable meeting. (If you still need to register, just click here). After Shanghai in 2016 and Johannesburg in 2017, our industry’s global annual gathering will take place in St. Petersburg (Russia). It’s been a memorable year for our industry, so there are many issues to discuss – from M&A to [...]

What should/could event engagement tech do for event organizers to survive and thrive in the digital age?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Written by Stephan Forseilles When Swapcard's Ilan Goren asked me if I'd be interested in contributing an article to their Blog on "What event engagement tech should /could do for event organizers to survive and thrive in the digital age", I jumped on the occasion. It's not everyday that you can have such a "blue sky" approach to the question. The first remark that often comes up in discussions about the future of th [...]