For many of us event organizers, venue managers, service providers, or even just event attendees and exhibitors, taking that first step back into an exhibition or conference hall felt like coming home. And in the past few years, the excitement and thrill of once again meeting-up with old colleagues and business partners face-to-face can give the illusion that everything is “back to normal” and “business is as usual”.
24 October 2022: Thailand’s trade show industry has staged a strong rebound since borders reopened. Eleven new international trade shows were successfully launched between May and September of this year with supports from Thailand Convention and Exhibition Bureau (TCEB) in pursuit of advancing the “Thailand 4.0” national agenda. And to effectively take the initiative, the bureau also launched its “SPIRE Thailand” – a campaign that helps driving domestic exhibitions in key vertical industries.
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