Exhibition Marketing

How Culture Contributes to Return on Experience  

Trade exhibitions generate return on investment (ROI), creating business value and economic growth for Thailand. However, as the industry evolves, there is a noticeable shift in priorities. Beyond financial metrics, there is a growing recognition of the importance of emotional experiences and creating a Return on Experience (ROE) that goes beyond the tangible.

By |2024-01-30T10:43:05+01:00January 30th, 2024|All, Asia – Pacific, Exhibition Marketing, UFI Diamond Sponsors|0 Comments

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