Operations & Services Archives

What’s New in Attendee Acquisition?
What’s New in Attendee Acquisition?

What’s New in Attendee Acquisition?

I recently asked the following question on LinkedIn: Hi exhibition industry friends. Out of curiosity, what other attendee promotion/recruitment tools are you doing besides print, death by email and digital-based outreach? The reason I asked the question was two-fold: It seems many show organizers are over-dependent on emails to get the job done for recruiting quality visitors; and wanted to know what else industry colleagues are doing. A number of people answered, and there were over 1600 views [...]

By Stephanie Selesnick| 2018-05-25T09:29:38+00:00 May 25th, 2018|All, Americas, Asia – Pacific, Best Practices, Europe, Exhibition Industry, Exhibition Marketing, Middle East – Africa, Operations & Services, UFI Updates|0 Comments

Exhibition industry triggers best practice sharing
Exhibition industry triggers best practice sharing

Exhibition industry triggers best practice sharing

Exhibition Industry: Submit your best practice example today and win one of UFI's prestigious 2018 global industry awards! Your organization and teams work hard. Let the industry recognize their efforts! Deadlines are quickly approaching for the UFI Digital Innovations, Human Resources and Operations and Services Awards. Award themes are determined by their respective Committees and change annually. The Committees also serve as judges. The awards listed below are open to UFI members and non-memb [...]

By Stephanie Selesnick| 2018-02-15T10:57:52+00:00 February 15th, 2018|All, Best Practices, Digital Innovation, Human Resources, Operations & Services, Sustainable Development|0 Comments

Building exhibition venues with profit forecasts, not bricks
Building exhibition venues with profit forecasts, not bricks

Building exhibition venues with profit forecasts, not bricks

For anyone who missed UFI's World Map of Exhibition Venues last month, the total amount of exhibition space available around the world grew 7.7% over the last six years, giving organisers more choice in all markets except Central and South America, where venue closure has led to contraction. But while this overall growth does not explicitly refer only to bricks on the ground where none previously existed, it seems to me that we must not fixate only on new venue development. While there are 14 mo [...]

By Antony Reeve-Crook| 2018-01-23T09:20:23+00:00 January 9th, 2018|All, Americas, Exhibition Industry Research, Operations & Services|0 Comments

UFI’s 5 trends to watch in 2018
UFI’s 5 trends to watch in 2018

UFI’s 5 trends to watch in 2018

This is traditionally the time of the year for reviewing the developments over the past months and taking stock. At UFI, we did this in early November, during the General Assembly at our Global Congress in Johannesburg. Thank you again for all the feedback you gave the UFI team on our ongoing initiatives, activities and projects. As in previous years, we also used the time around the Congress to identify the core themes that the UFI team feels will impact the global exhibition industry in 2018. [...]

By Kai Hattendorf| 2018-01-22T17:15:22+00:00 December 11th, 2017|All, Digital Innovation, Exhibition Industry, Human Resources, Management, Operations & Services, Topics, UFI News|0 Comments

5 trends to watch in 2017
5 trends to watch in 2017

5 trends to watch in 2017

Blogger: Kai Hattendorf, UFI Managing Director As in previous years, we used the time around the UFI Global Congress to identify the core themes that the UFI team feels will impact the global exhibition industry in 2017. So today, let me share with you “UFI’s 5 trends to watch in 2017”: 1. Growing uncertainties In recent months, we have seen a UK vote on Brexit, a failed coup in Turkey, growing tensions between Russia and the West, and a US presidential election that shows a deeply divided count [...]

By Kai Hattendorf| 2017-12-08T09:59:26+00:00 December 7th, 2016|All, Digital Innovation, Exhibition Industry, Operations & Services, UFI Updates|0 Comments

5 Reasons Badges We Are Using Don’t Work
5 Reasons Badges We Are Using Don’t Work

5 Reasons Badges We Are Using Don’t Work

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. Badges are one of the standard things in all exhibitions and events. We require them for entrance to our events, and they also help people with introductions. Here are five reasons what we presently use on our badges is bad, and what should be changed for the future. Lanyards. Why do we use these? To make money! What a terrible sponsorship. Aren’t we as an industry beyond that kind of wasted marketing? Lanyards forc [...]

By Stephanie Selesnick| 2017-12-10T11:55:26+00:00 October 12th, 2016|All, Exhibition Industry, Operations & Services, Topics|0 Comments

The dietary needs of visitors
The dietary needs of visitors

The dietary needs of visitors

Blogger: Barry Siskind, author of Powerful Exhibit Marketing Organizers worry about everything. They worry, regardless of how inconsequential the details, because they know from experience that one seemingly small mistake can have very large consequences. One issue, that in the past has been relatively straight forward, is food. What to we feed those vast numbers of visitors who come from all corners of the world. Past choices were based on a few essential criteria such as culture, religion, tra [...]

By Siskind Barry| 2017-12-10T12:55:14+00:00 June 21st, 2016|All, Exhibition Industry, Operations & Services|0 Comments

What Does a ‘Smart’ Venue Look Like?
What Does a ‘Smart’ Venue Look Like?

What Does a ‘Smart’ Venue Look Like?

Blogger: Jason Popp, Executive Vice President, International – GES Over the past few years, keeping up with trends in technology has become more important for event planners than ever. Venues love to throw around the term “smart,” but a smart venue is more than a Wi-Fi router and a few references to the cloud. Truly smart venues give participants opportunities to try new experiences and make engagement simpler and more effective for presenters and exhibitors. It’s up to event planners to maximiz [...]

By GES| 2017-12-10T13:51:31+00:00 May 30th, 2016|All, Digital Innovation, Exhibition Industry, Operations & Services|0 Comments

Human Interaction Meets Automation: The Future of Exhibition CRM & Sales
Human Interaction Meets Automation: The Future of Exhibition CRM & Sales

Human Interaction Meets Automation: The Future of Exhibition CRM & Sales

Blogger: Thorsten Kolbinger, Managing Director EMEA, Ungerboeck Software The future of exhibitions is bright, yet we have to prepare ourselves for a massive shift in the event and exhibition industry. CRM and sales processes will need to be aligned with industry developments and customer requirements. What will customer relationship management for exhibitions look like in the future? As the industry is undergoing a transformation, organizers have to ask themselves whether selling booth space wil [...]

By Guest| 2017-12-10T13:59:37+00:00 March 29th, 2016|All, Exhibition Industry, Operations & Services|0 Comments

Marketing trends and exhibitor behaviour
Marketing trends and exhibitor behaviour

Marketing trends and exhibitor behaviour

Posted by Barry Siskind UFI’s Community Manager This year’s UFI Open Seminar in Europe will be held June 15-17 in Istanbul, Turkey. Andre Hoeben, Chief Operating Officer for Netherlands based Gielissen Exhibition and Event Services will moderate the event. The theme this year is “Competing for the marketing budget – the future position of exhibitions in the marketing mix.” Andre will also be leading a panel discussion focused on marketing trends and exhibitor behaviour. I reached Andre in his o [...]

By Siskind Barry| 2018-01-16T13:23:21+00:00 May 5th, 2015|All, Best Practices, Education, Exhibition Industry, Human Resources, Operations & Services|0 Comments