SISO/UFI Deeper Dive: Case Study on Connect Marketplace
What do event planners want more than anything in 2020? To meet in person. While that has largely been unfeasible due to COVID-19, one independent show organiser, Tarsus Group, found a way to produce a hybrid hosted buyer program and trade show in October in the U.S. To help members understand the full picture, SISO and UFI take a deeper dive by including perspective from convention center management, an attendee, and an exhibitor on their show experience. Click here to read the report If you wa [...]