Food and Beverage Will Be the New Emphasis of Convention and Exhibition Venues

Sponsored article by Shenzhen World. Nowadays, the old concept of “food that fills stomachs” no longer applies to today’s convention and exhibition F&B. Convention and exhibition catering was always mistakenly viewed as “window-catering”, meaning simple food, short gathering and dining time, high turnover rate. For most convention and exhibition venues, especially those who rely on exhibitions as their main business, F&B was not considered one of their core offerings; therefore, kitchen [...]

Organisers’ future in Russia: paved in silk?

Antony Reeve-Crook, Director, ArciMedia Ltd. Among the presentations at the upcoming UFI European Conference at the NEC in Birmingham, Thursday afternoon’s talk ‘Glocalisation 2: Russia – China - One Belt One Road (OBOR)’ is likely to raise eyebrows for some seeking to make in-roads in central Eurasia. The May event looks at ways and measures to benefit from the shifting trade patterns emerging as new alliances are being forged, which makes the debate between Eugen Alles, managing director of [...]

An ovation for innovation

Antony Reeve-Crook, Director, ArciMedia Ltd. One thing that has always endeared me to the global exhibition industry is the fact that the events you create foster innovation on a definitively industrial scale. The SMEs that typically comprise the bulk of your exhibitors are more often than not pushing innovation to an audience of buyers seeking competitive advantage through fresh partnership. So naturally when I was invited to take part in a two-day workshop, created by Future London Academy, [...]

What’s New in Attendee Acquisition?

I recently asked the following question on LinkedIn: Hi exhibition industry friends. Out of curiosity, what other attendee promotion/recruitment tools are you doing besides print, death by email and digital-based outreach? The reason I asked the question was two-fold: It seems many show organizers are over-dependent on emails to get the job done for recruiting quality visitors; and wanted to know what else industry colleagues are doing. A number of people answered, and there were over 1600 views [...]

Exhibition industry triggers best practice sharing

Exhibition Industry: Submit your best practice example today and win one of UFI's prestigious 2018 global industry awards! Your organization and teams work hard. Let the industry recognize their efforts! Deadlines are quickly approaching for the UFI Digital Innovations, Human Resources and Operations and Services Awards. Award themes are determined by their respective Committees and change annually. The Committees also serve as judges. The awards listed below are open to UFI members and non-memb [...]

Building exhibition venues with profit forecasts, not bricks

For anyone who missed UFI's World Map of Exhibition Venues last month, the total amount of exhibition space available around the world grew 7.7% over the last six years, giving organisers more choice in all markets except Central and South America, where venue closure has led to contraction. But while this overall growth does not explicitly refer only to bricks on the ground where none previously existed, it seems to me that we must not fixate only on new venue development. While there are 14 mo [...]

UFI’s 5 trends to watch in 2018

This is traditionally the time of the year for reviewing the developments over the past months and taking stock. At UFI, we did this in early November, during the General Assembly at our Global Congress in Johannesburg. Thank you again for all the feedback you gave the UFI team on our ongoing initiatives, activities and projects. As in previous years, we also used the time around the Congress to identify the core themes that the UFI team feels will impact the global exhibition industry in 2018. [...]

5 trends to watch in 2017

Blogger: Kai Hattendorf, UFI Managing Director As in previous years, we used the time around the UFI Global Congress to identify the core themes that the UFI team feels will impact the global exhibition industry in 2017. So today, let me share with you “UFI’s 5 trends to watch in 2017”: 1. Growing uncertainties In recent months, we have seen a UK vote on Brexit, a failed coup in Turkey, growing tensions between Russia and the West, and a US presidential election that shows a deeply divided count [...]

5 Reasons Badges We Are Using Don’t Work

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. Badges are one of the standard things in all exhibitions and events. We require them for entrance to our events, and they also help people with introductions. Here are five reasons what we presently use on our badges is bad, and what should be changed for the future. Lanyards. Why do we use these? To make money! What a terrible sponsorship. Aren’t we as an industry beyond that kind of wasted marketing? Lanyards forc [...]

The dietary needs of visitors

Blogger: Barry Siskind, author of Powerful Exhibit Marketing Organizers worry about everything. They worry, regardless of how inconsequential the details, because they know from experience that one seemingly small mistake can have very large consequences. One issue, that in the past has been relatively straight forward, is food. What to we feed those vast numbers of visitors who come from all corners of the world. Past choices were based on a few essential criteria such as culture, religion, tra [...]

By | 2017-12-10T12:55:14+00:00 June 21st, 2016|All, Exhibition Industry, Operations & Services|0 Comments