About Stephanie Selesnick

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So far Stephanie Selesnick has created 32 blog entries.

Interview with Miranda Martin, Maria Tsedeviyn & Glen Foulstone, NGL Grant 2018 Recipients

2018 NGL Grants: Miranda Martin; Glen Foulstone; Lilian Burgardt; Maria Tsedeviyn. Earlier this month, I spoke with Lilian Burgardt, Informa Brazil  about being an NGL Grant recipient. Now, let’s get to know UFI’s other NGL (Next Generation Leaders) Grant Winners. Miranda is Portfolio Director, Niche Events with Fresh Montgomery in the UK, Maria is the Head of Advertising, Design and Internet Marketing for ExpoForum-International, Ltd. in St. Petersburg, Russia, and Glen is Senior Project Mana [...]

UFI Next Generation Leadership Grantee – meet Lilian Burgardt

2018 UFI NGL Grantee - Lilian Burgardt, Head of Digital Products - Informa Brazil. Meet Lilian Burgardt, Head of Digital Products - Informa Brazil, one of the four recipients of the UFI Next Generation Leadership Grant (NGL). Lilian Burgardt, one of the four recipients of the 2018 NGL Grant, and I had a chance to catch up earlier this month. The UFI NGL Grant is awarded to future leaders of the exhibition industry for exceptional initiative in driving change and innovation within their differe [...]

The Mexican Exhibition Market – a Conversation with José Navarro

José Navarro, General Director, E.J. Krause Tarsus de México and Chairman of the UFI Latin American Chapter. José Navarro, General Director, E.J. Krause Tarsus de México is also the Chairman of the UFI Latin American Chapter. He along with Paul St. Amour, Vice President of E.J. Krause Tarsus de México are presenting the Viva Mexico! session at the upcoming Latin American Conference September 18-19 in Mexico City, Mexico. I had a chance to catch up with José the other day. Interview by Stephani [...]

By | 2018-08-23T08:35:34+00:00 August 9th, 2018|All, Americas, Exhibition Industry|0 Comments

Insights into the Brazilian Exhibition Industry

Marco Basso, President of Brazil Informa Global Exhibitions Division. Marco A. Basso, is President of Brazil, Informa Global Exhibitions Division, a company he’s been with the last 22 years. Discovered by a head hunter to begin Informa’s operations in the country, he knew nothing about the exhibition business, but had a background in congresses and seminars. Like most of us, he said, “The exhibition business is a very dynamic industry and gets into your blood pretty quickly – but you have to h [...]

What is sustainability and why is it important?

“A business practice that is economically viable, socially responsible and environmentally friendly is usually regarded as being sustainable. Corporations that include socially responsible and environmentally sound policies as core elements in their growth strategy very often create sustainable economic values,” according to the University of North Florida Center for Sustainable Business Practices. In the business world, sustainability is viewed as a system where a business organization communic [...]

Three reasons why to attend a trade show or a public consumer show unrelated to your business

In a recent conversation at ECEF, a one-day US conference for Association (NGO) and for-profit US organizers, I was speaking with some colleagues about visiting exhibitions in unrelated industries for fun. They looked at me in shock. As the discussion deepened, it turns out that they attend their own trade shows or competitive expos in their same sector, but never attend consumer shows (b2c) or trade shows in other industries. Or, in a couple of instances, only attend exhibitions produced by the [...]

What’s New in Attendee Acquisition?

I recently asked the following question on LinkedIn: Hi exhibition industry friends. Out of curiosity, what other attendee promotion/recruitment tools are you doing besides print, death by email and digital-based outreach? The reason I asked the question was two-fold: It seems many show organizers are over-dependent on emails to get the job done for recruiting quality visitors; and wanted to know what else industry colleagues are doing. A number of people answered, and there were over 1600 views [...]

Everyone is a Consumer First

We are consumers first and foremost, and as such, our attendees, exhibitors and stakeholders expect face-to-face, business-to-business events to be more like the experiences encountered at festivals, concerts, and other live events. Unfortunately, most exhibitions are not. Here are a few thoughts to modernize trade shows so they are more interactive and entertaining for attendees. They are based on ideas expressed at the recent XLIVE Esports Summit in Los Angeles, USA. For those of you who have [...]

Keeping Your Exhibition Relevant in the Future

The UFI European Conference  theme this year is Future Proof Exhibitions. Keynote speaker Francis Friedman, President of trade show consultants Time & Place Strategies plans to have a strategic conversation with delegates on Future Building and Future Profiting of Exhibitions. Friedman says, as we look to the future “Attendee acquisition will no longer be simply telling people they will get ‘excellent networking opportunities, see the latest products on the show floor, and get access to educ [...]

By | 2018-03-19T09:49:47+00:00 March 15th, 2018|All, Digital Innovation, Exhibition Industry|0 Comments

Exhibition industry triggers best practice sharing

Exhibition Industry: Submit your best practice example today and win one of UFI's prestigious 2018 global industry awards! Your organization and teams work hard. Let the industry recognize their efforts! Deadlines are quickly approaching for the UFI Digital Innovations, Human Resources and Operations and Services Awards. Award themes are determined by their respective Committees and change annually. The Committees also serve as judges. The awards listed below are open to UFI members and non-memb [...]