About Stephanie Selesnick

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So far Stephanie Selesnick has created 47 blog entries.

Innovative & Sustainable Events – A Recipe for Success!

Stephanie Selesnick, International Trade Information, Inc. Nick Dugdale-Moore, UFI’s European Regional Manager, is brimming with excitement over this year’s UFI European Conference, June 3-5 in Gothenburg, Sweden. Taking place in one of the most sustainable cities in the world, delegates will have a chance to experience Swedish style hospitality at the superb Gothia Towers hotel which sits atop the Swedish Exhibition and Congress Centre. The UFI European Conference, open to all exhibition prof [...]

By | 2020-03-04T14:24:40+00:00 March 4th, 2020|All|0 Comments

The Coronavirus – An Update

Stephanie Selesnick, International Trade Information, Inc. A conversation took place on last week’s Twitter #Expochat, devoting the entire discussion to the Coronavirus (COVID-19) and its impact on the US and global exhibition industry. Industry leaders Kai Hattendorf, MD/CEO of UFI, David Audrain, Executive Director of SISO, and Julius Solaris from Skift’s EventMB joined me as moderator. PCMA also was active on the chat. Large exhibitors in the US and Europe are cancelling booths and sponsors [...]

By | 2020-02-26T09:43:36+00:00 February 26th, 2020|All|3 Comments

New Product Pavilions are Essential to Expos

On a global basis, the number one reason attendees and visitors go to trade shows is to see new products and services. This is borne out in UFI/Explori Visitor Surveys. CES 2020, the largest annual trade-only exhibition in the United States, was held earlier this month in Las Vegas, NV. It had over 175,000 attendees, 4400+ exhibiting companies, and almost 3 million square feet over five venues and took place for four days. Besides hundreds, if not thousands of product launches throughout the sho [...]

By | 2020-01-21T09:48:09+00:00 January 20th, 2020|Americas|0 Comments

Meet the 2019/2020 NGL Grant Winners (Part 2 of 2)

Stephanie Selesnick, International Trade Information, Inc. In its fourth year, UFI’s NGL Grant (Next Generation of Leaders), sponsored by Freeman, identifies and helps develop up-and-coming exhibition industry talent. The program is two parts: The first has the five NGL Grant recipients presenting their research and thoughts about the exhibition industry’s future in a session at the upcoming UFI Global Congress in Thailand. The second pairs them up with C-level industry mentors. These talented [...]

By | 2019-10-25T08:37:34+00:00 October 25th, 2019|Education, Exhibition Industry|0 Comments

Meet UFI’s NGL Grant Winners! (Part 1 of 2)

Stephanie Selesnick, International Trade Information, Inc. In its fourth year, UFI’s NGL Grant (Next Generation of Leaders), sponsored by Freeman, gives five young exhibition professionals a chance to be part of the global industry.  In November, they will present findings and thoughts on the future of the exhibition industry during the UFI Global Congress in Bangkok, Thailand. After the Congress, the NGL Grant recipients will enter an executive mentoring program where they will learn, brainst [...]

By | 2019-10-25T08:39:12+00:00 October 10th, 2019|Education, Exhibition Industry|0 Comments

Using Sponsorships in B2B Events

Stephanie Selesnick,International Trade Information, Inc. At Trade Show Executive’s Fastest 50 Summit and Awards last month, Larry Settembrini, Vice President ReedPOP spoke about bringing sponsorships to life in his session, “Selling B2B Sponsorships in a B2C World.“ Below are three of his ideas that stuck with me, along with my interpretation of how they may be used in business-to-business events.  Consumerism is defined as B2B events adopting elements and creative inspiration from consumer e [...]

By | 2019-07-18T12:12:21+00:00 July 18th, 2019|Education, Exhibition Marketing|1 Comment

Exhibitions Change Lives

Stephanie Selesnick, International Trade Information, Inc. At the recent EEAA (Exhibition and Event Association of Australasia) Leaders Forum in Melbourne, Australia Exhibitions Day, Timothy Collett, Managing Director of Specialised Events, a for-profit exhibition company, quoted a young person from his team discussing our industry. She said, “You don’t have to be a doctor to change people’s lives.” It got me thinking about the exhibitions industry and what we do at heart: Help forge lifelong [...]

By | 2019-06-14T09:19:53+00:00 June 14th, 2019|Education, Exhibition Marketing|1 Comment

The Case for Investing in our Second- and Third-Year Exhibitors and Attendees

Stephanie Selesnick, International Trade Information, Inc. Many interesting facts came out of the UFI/Explori Exhibitor and Visitor Insights over the last couple of years, among them that the largest attrition for both exhibitors and visitors happens from years one to two and years two to three. (LINK: https://www.ufi.org/industry-resources/surveys-and-studies/) It costs significantly more to recruit both new attendees and exhibitors. So, what’s an organizer to do? Here are some suggestions. F [...]

By | 2019-05-21T10:32:15+00:00 May 13th, 2019|All, Exhibition Marketing|0 Comments

What are US Organizers Looking for When Going Offshore?

Stephanie Selesnick, International Trade Information, Inc. One of the more anticipated sessions at the upcoming UFI European Conference taking place in Birmingham, UK from May 15-17 is the Glocalization 1: U.S. Players Reaching Out moderated by Gabrielle Weiss, Publisher and Editor, Trade Show Executive, Mary Larkin, Executive Vice President, Diversified Communications, Cassandra Farrington, Co-Founder and CEO, Marijuana Business Daily; President at Anne Holland Ventures Inc. and Dianna Steinb [...]

By | 2019-04-24T08:19:32+00:00 April 12th, 2019|Americas, Europe, Exhibition Marketing|0 Comments