Using the right information to plot your digital path

If UFI’s Global Barometer is anything to go by, then the new year resolutions of many exhibition industry companies will revolve around the digitalisation of their businesses. Driven change Globally, 55 per cent of the companies UFI surveyed said they have already changed internal processes and workflows to be more digital, with the UK, Germany, the US and China most active in this respect, while a quarter of companies reported that they have developed a digital transformation strategy for the w [...]

Building exhibition venues with profit forecasts, not bricks

For anyone who missed UFI's World Map of Exhibition Venues last month, the total amount of exhibition space available around the world grew 7.7% over the last six years, giving organisers more choice in all markets except Central and South America, where venue closure has led to contraction. But while this overall growth does not explicitly refer only to bricks on the ground where none previously existed, it seems to me that we must not fixate only on new venue development. While there are 14 mo [...]

How will we remember 2017?

As we wind down for another year, I found myself reflecting on the key development that for me will come to define the exhibition industry in 2017. In the private sector we have seen some major development, perhaps led by the entry of Blackstone Group, a private equity firm with funds of more than US$368bn under management, into the exhibitions industry. Blackstone bought UK organiser Clarion from Providence Equity for a sum reportedly close to £600m, giving it a solid foothold in Europe. This f [...]

By | 2018-01-23T09:20:52+00:00 December 15th, 2017|All, Exhibition Industry, UFI Updates|0 Comments

Showcase Africa’s culture and economic opportunity

If the 84th UFI Global Congress in Johannesburg last month made one thing clear about Africa’s appeal to global exhibition organisers, it’s that while appetites may be whetted; work needs to be done to make much of the continent accessible. According to Carol Weaving, Chairperson of Association of African Exhibition Organisers (AAXO) and MD of Reed Exhibitions Africa, delegates were clearly investigating which African countries offered stability and room to grow their shows, the venues to house [...]

UFI’s 5 trends to watch in 2018

This is traditionally the time of the year for reviewing the developments over the past months and taking stock. At UFI, we did this in early November, during the General Assembly at our Global Congress in Johannesburg. Thank you again for all the feedback you gave the UFI team on our ongoing initiatives, activities and projects. As in previous years, we also used the time around the Congress to identify the core themes that the UFI team feels will impact the global exhibition industry in 2018. [...]

ASEAN opportunity for exhibition organisers

Much like the exhibitions we trade in, Smart Cities promote industrial development and digital innovation. As hubs for digital services able to connect foreign countries, they attract digital workers, investors and software companies from around the world. The Phuket province will host the first smart city in Thailand, re-conceived around the notions of flexibility, ease of doing business and overseas investment, with an overall revision of potentially obstructive trading laws and regulations. T [...]

By | 2018-01-22T17:03:39+00:00 December 7th, 2017|All, Asia – Pacific, Digital Innovation, Exhibition Industry|0 Comments

Global reach and UFI membership development

It is my sincere pleasure to address you all here for the first time as your UFI president. Thanks to all of you for placing your trust in me. I will do my best to represent all of you and UFI as a whole, and to work for our wonderful industry in this special and unique role over the next twelve months. During the past year, as incoming president, I took the time to look very closely at our association. I worked with Sergey and Andreas, as well as with Kai and the entire UFI team, on the priorit [...]

By | 2018-01-22T17:22:21+00:00 November 30th, 2017|All, Exhibition Industry, Topics, UFI Updates|0 Comments

Re-Engaging Exhibition Critics

Exhibitions are more than just a marketplace. They are an annual gathering of a community – trade or public. And when done right, the community takes ownership of the event, which is simultaneously amazing – and terrifying. Amazing because attendees become super fans and evangelists. They are invested all the way. They tell everyone they know how wonderful your exhibition is. How much they look forward to going every year. It’s “their” event. Terrifying because as super fans, they think they kno [...]

By | 2018-01-23T10:37:39+00:00 November 28th, 2017|All, Exhibition Industry, Topics|0 Comments

Mercedes-Benz and the story of the exhibitor becoming the show

Exhibitions are singularly adept at gathering an entire market in one place for a short period of time. People pay good money to be in the mix when this happens, be it as buyer or exhibitor, influencer or influenced. The bigger the event, the greater the percentage of the international market in attendance. The world’s largest motor show, IAA Frankfurt, is one event that truly gathers the global community, car lovers are just one part of the circus that gathers in the industrial Germany city for [...]

By | 2018-01-23T10:37:41+00:00 November 13th, 2017|All, Best Practices, Europe, Exhibition Industry|0 Comments

Interview with TCEB’s new exhibitions director

Hidden among the many news stories that unfolded at this year’s UFI Global Congress was one that TCEB is particularly proud of. The promotion of Kanokporn Damrongkul (Kelly) to Director of Exhibitions begins a new chapter in our organization’s exciting story and continues the legacy created by Jaruwan, who assumes a new directorship at our MICE Intelligence & Innovation Department. A familiar face at UFI events, Kelly is a longstanding member of TCEB. Here she gives her thoughts on the indus [...]

By | 2018-01-22T17:29:56+00:00 November 9th, 2017|All, Asia – Pacific, Digital Innovation|0 Comments