Could event size count against exhibitor satisfaction and loyalty? (1 of 2)

In the world of professional conference organisers, much is made of the importance of brand ambassadors in generating interest – and ultimately attendance – in an event. But while in that world the ambassador is typically an eminent professor in the field in which the event takes place, our brand ambassadors are the paying customers; the exhibitors setting out their stalls on the show floor. It stands to reason then that event directors can use them to great effect in building the reputation of, [...]

By | 2018-03-06T11:07:30+00:00 February 27th, 2018|All, Exhibition Industry Research|0 Comments

Building on a record year with more shows, visitors and venues

While our 2018 plans begin to unfold, we at TCEB have also been taking time to reflect on 2017; a year in which we made significant progress in boosting our offering to overseas organisers. It was a year of recognition, praised for reforms by the World Bank in its Doing Business report, demonstrating our enriched proposition to event organisers in areas such as investment protection, business start-up aid and contract security. Further ratings improvement came courtesy of recent UFI statistics, [...]

By | 2018-02-22T08:11:01+00:00 February 21st, 2018|All, Asia – Pacific, Exhibition Industry Research|0 Comments

Exhibition industry triggers best practice sharing

Exhibition Industry: Submit your best practice example today and win one of UFI's prestigious 2018 global industry awards! Your organization and teams work hard. Let the industry recognize their efforts! Deadlines are quickly approaching for the UFI Digital Innovations, Human Resources and Operations and Services Awards. Award themes are determined by their respective Committees and change annually. The Committees also serve as judges. The awards listed below are open to UFI members and non-memb [...]

Asia-Pacific Conference for exhibition professionals

The upcoming UFI Asia-Pacific Conference (formerly known as the UFI Open Seminar in Asia) takes place on March1-2 immediately after the UFI Educational Forum on HR Management (February 27-28). I spoke with Mark Cochrane, UFI’s Regional Manager for Asia-Pacific and asked him to share what he’s interested in hearing about during a few of the upcoming sessions at the upcoming Conference in Kuala Lumpur: Twitter: #ufikl Regional confernce highlights Keynote Presentation on Malaysia: Overviews of hos [...]

By | 2018-02-09T13:27:42+00:00 February 7th, 2018|All, Asia – Pacific, Best Practices|1 Comment

Stable growth through new business models

The exhibition industry is enjoying solid, stable growth on the global scale - this is one of the core results of the 20th edition of our UFI Global Exhibition Barometer, released at the end of January. To honour the jubilee edition we added something special to the global research - and looked for a measure that describes how the business model of exhibitions is changing. The answers are encouraging, as they show that, all around the world, the exhibition industry is investing into new opportun [...]

By | 2018-02-07T15:28:02+00:00 February 7th, 2018|All, Digital Innovation, Exhibition Industry Research|0 Comments

The Events Investment Club for exhibition industry matchmaking

Global exhibition industry figureheads have come together to form an investment and strategic advisory council to help entrepreneurs and fledgling businesses in the exhibition industry. The Events Investment Club (working title) is the brainchild of former Reed Exhibitions chairman Mike Rusbridge and former Reed Exhibitions’ commercial director Nick Forster, who have pooled resources with a dozen leading lights from the international exhibition industry. The group, which held its first official [...]

By | 2018-01-26T09:26:59+00:00 January 26th, 2018|All, Best Practices, Management|1 Comment

Re-launch Exhibition Industry Blog

Built from the ground-up with the needs of the global exhibition industry in mind, I am pleased to present the UFI blog with a clean, uncluttered design, improved functionality and rich, enhanced content. Designed and structured to mirror the value and resources of the exhibition industry, the newly revamped UFI blog will provide you with specialised, thought-provoking content. From exhibition industry professionals This newly redesigned blog offers quick and easy access to articles on trending [...]

Exhibition Industry: consolidation at the very top

A huge deal has taken shape in the exhibition industry as Informa has concluded talks to acquire UBM. According to a Reuters report, both companies have agreed a deal on Wednesday which would see Informa acquiring UBM for 5.2 billion US Dollar in cash and stock. Informa now has until February 13 to make a firm offer. If the deal goes through, it will be by far the largest M&A activity ever seen in the exhibition industry. Informa's Chief Executive Stephen A. Carter will be chief executive of [...]

By | 2018-01-22T16:12:59+00:00 January 19th, 2018|All, Americas, Europe, Exhibition Industry, Management|0 Comments

Using the right information to plot your digital path

If UFI’s Global Barometer is anything to go by, then the new year resolutions of many exhibition industry companies will revolve around the digitalisation of their businesses. Driven change Globally, 55 per cent of the companies UFI surveyed said they have already changed internal processes and workflows to be more digital, with the UK, Germany, the US and China most active in this respect, while a quarter of companies reported that they have developed a digital transformation strategy for the w [...]

Building exhibition venues with profit forecasts, not bricks

For anyone who missed UFI's World Map of Exhibition Venues last month, the total amount of exhibition space available around the world grew 7.7% over the last six years, giving organisers more choice in all markets except Central and South America, where venue closure has led to contraction. But while this overall growth does not explicitly refer only to bricks on the ground where none previously existed, it seems to me that we must not fixate only on new venue development. While there are 14 mo [...]