Exhibition Industry Archives | Page 2 of 52

Hong Kong remains a safe and stable place to come for business or leisure travel
Hong Kong remains a safe and stable place to come for business or leisure travel

Hong Kong remains a safe and stable place to come for business or leisure travel

Stuart Bailey, CEO; Bailey Communications Hong Kong Ltd. Written by Stuart Bailey, CEO; Bailey Communications Hong Kong Ltd. A journalist asked me this week for a comment on the impact for the events taking place in Hong Kong over the last two weeks and whether it will have an impact on future international events that the city might host. I thought it was an interesting question one which had I been asked at the beginning of the week before meeting with colleagues from around the world I prob [...]

By Monika Fourneaux-Ceskova| 2019-06-24T09:27:46+00:00 June 24th, 2019|Asia – Pacific|2 Comments

Food and Beverage Will Be the New Emphasis of Convention and Exhibition Venues
Food and Beverage Will Be the New Emphasis of Convention and Exhibition Venues

Food and Beverage Will Be the New Emphasis of Convention and Exhibition Venues

Sponsored article by Shenzhen World. Nowadays, the old concept of “food that fills stomachs” no longer applies to today’s convention and exhibition F&B. Convention and exhibition catering was always mistakenly viewed as “window-catering”, meaning simple food, short gathering and dining time, high turnover rate. For most convention and exhibition venues, especially those who rely on exhibitions as their main business, F&B was not considered one of their core offerings; therefore, kitchen [...]

By Guest| 2019-06-07T07:49:07+00:00 June 5th, 2019|Asia – Pacific, Exhibition Marketing, Operations & Services|0 Comments

What are US Organizers Looking for When Going Offshore?
What are US Organizers Looking for When Going Offshore?

What are US Organizers Looking for When Going Offshore?

Stephanie Selesnick, International Trade Information, Inc. One of the more anticipated sessions at the upcoming UFI European Conference taking place in Birmingham, UK from May 15-17 is the Glocalization 1: U.S. Players Reaching Out moderated by Gabrielle Weiss, Publisher and Editor, Trade Show Executive, Mary Larkin, Executive Vice President, Diversified Communications, Cassandra Farrington, Co-Founder and CEO, Marijuana Business Daily; President at Anne Holland Ventures Inc. and Dianna Steinb [...]

By Stephanie Selesnick| 2019-04-24T08:19:32+00:00 April 12th, 2019|Americas, Europe, Exhibition Marketing|0 Comments

Some Things Organizers May Not Know About Japan
Some Things Organizers May Not Know About Japan

Some Things Organizers May Not Know About Japan

Stephanie Selesnick, International Trade Information, Inc. One of my favorite things about attending the UFI Regional Conferences is learning about other cultures and visiting countries for the first time. Here are a few things we learned last week about Japan at the UFI Asia-Pacific Conference - and how you may incorporate them into your exhibitions: 1. Signage. Japan is pretty easy to travel around! Having bilingual signage – Japanese and English - enabled us to easily travel around the co [...]

By Stephanie Selesnick| 2019-03-19T11:30:27+00:00 March 19th, 2019|All, Asia – Pacific, Best Practices, Digital Innovation, Management|0 Comments

More global business ahead!
More global business ahead!

More global business ahead!

Kai Hattendorf, Managing Director/CEO at UFI. This year started in much the same way as last year finished – with new acquisitions and takeovers: Blackstone-backed PSAV has bought the in-house AV company Encore Event Technologies from Freeman, Reed is taking over Mack Brooks, and there are even more deals on the horizon. Despite – or perhaps because of – a more complex political and economic environment, there’s been a lot of interest in investing in our industry. In fact, this issue was a hot [...]

By Kai Hattendorf| 2019-02-26T09:41:26+00:00 February 25th, 2019|All, Exhibition Industry, UFI Updates|0 Comments

Is it time to rethink traditional event KPI’s?
Is it time to rethink traditional event KPI’s?

Is it time to rethink traditional event KPI’s?

Matthias (Tesi) Baur, Founder and Consultant, MBB-Consulting Group. Financial reward may be the driving force for most businesses, but it is not the only way to measure business success. Our business environment is not the same as it was 20, 10, or even five years ago and the way in which we measure performance should reflect this. Companies assessing their performance by measuring outdated Key Performance Indicators (KPIs) run the risk of performing within an outdated framework. As the basic [...]

By Guest| 2019-02-18T14:32:38+00:00 February 18th, 2019|Best Practices, Digital Innovation, Exhibition Industry, Exhibition Marketing, Human Resources, Management|2 Comments

Exhibitor Retention – Are You Doing All That You Can?
Exhibitor Retention – Are You Doing All That You Can?

Exhibitor Retention – Are You Doing All That You Can?

Stephanie Selesnick, International Trade Information, Inc. Jefferson Davis, President of Competitive Edge, is a self-described, “Trade Show Productivity Expert” with more 30 years of experience in training exhibitors and working in exhibitions. We recently discussed one of his passions – exhibitor retention. In the United States, the average exhibition has 76% exhibitor renewals. That’s still 24% of exhibitors who are not returning – and must be replaced annually. That’s a lot of companies! Ev [...]

By Stephanie Selesnick| 2019-02-11T11:26:08+00:00 February 11th, 2019|All, Americas, Exhibition Industry, Exhibition Marketing|2 Comments

Qatar – The New Choice for Exhibition Organisers
Qatar – The New Choice for Exhibition Organisers

Qatar – The New Choice for Exhibition Organisers

Ahmed AlObaidli Qatar National Tourism Council. (A contribution from UFI Diamond Sponsor: Qatar National Tourism Council) Fast-developing countries provide a plethora of opportunities for exhibition organisers. Fast-developing countries with a vision, offer a destination of choice. Our country’s vision to be a place that welcomes the world, providing seamless and curated experiences to visitors and exhibitors, has seen it top the Middle East in various rankings. Thanks to a visa policy that al [...]

By Guest| 2019-01-28T15:31:29+00:00 January 28th, 2019|Exhibition Industry, Middle East – Africa|0 Comments

Do You Know Your Competition?
Do You Know Your Competition?

Do You Know Your Competition?

Stephanie Selesnick, International Trade Information, Inc. Last year, in a post- show survey from one of the largest United States largest exhibitions, I was happily surprised by this question: Thinking about the future of the industry, are there any shows that could “steal the thunder” of the XYZ Show or that your company might attend instead of the XYZ Show? Which show and why? This annual exhibition has engaged exhibitor and visitor bases. Exhibit space sells out every year and there is a w [...]

By Stephanie Selesnick| 2019-01-17T15:02:58+00:00 January 17th, 2019|All, Americas, Best Practices, Exhibition Industry|0 Comments

Doing away with pay-to-play
Doing away with pay-to-play

Doing away with pay-to-play

Antony Reeve-Crook, Director, ArciMedia. (Continued from previous post: Make 2019 the year we captivate our audiences) Chris Day, the senior marketing director for both MJBizCon and associated publication Marijuana Business Daily, recently told Steph Selesnick (my collaborator on The Exhibitionists and regular contributor to this blog) that you have to come at it from a very clear credibility standpoint. “Most of our editorial and programming team come from a traditional news background, that’ [...]

By Antony Reeve-Crook| 2019-01-10T10:21:09+00:00 January 10th, 2019|All, Best Practices, Exhibition Industry, UFI Updates|0 Comments