UFI serves the industry on all fronts

Corrado Peraboni, UFI President 2018. UFI has been present in Latin America for quite some time now – our first member from the region, Corferias, joined us back in 1956 and hosted the Global Congress in Bogota in 1975, and then again in 2014. We now have 42 members in the region from eight different countries: Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, El Salvador and Mexico. While this covers the mostimportant exhibition markets, there are still several countries missing, and we hope [...]

What is sustainability and why is it important?

“A business practice that is economically viable, socially responsible and environmentally friendly is usually regarded as being sustainable. Corporations that include socially responsible and environmentally sound policies as core elements in their growth strategy very often create sustainable economic values,” according to the University of North Florida Center for Sustainable Business Practices. In the business world, sustainability is viewed as a system where a business organization communic [...]

Next steps towards sustainability

Christian Druart, Secretary of the UFI Sustainable Development Committee, talks about the sustainability in the exhibition industry, presenting the UFI Forum on Sustainable Development, taking place in Orlando, (USA), from 6 to 7 August 2018.  Interview by Monika Fourneaux Ceskova  This year’s theme of the forum is “engagement, collaboration and measurement”. How would you describe these three drivers? As you know, sustainability isn’t exactly a new topic in the event industry, however, if we ar [...]

Should associations be using M&A activity to turn national into global?

John Barrett , Executive director , Worldwide Cleaning Association ISSA The practice of using acquisitions and mergers to expand an organiser’s global presence is commonplace. But how about when an association tries to increase its influence using the same approach? Historically we've only seen a few private organisers from the US make their presence felt in the international marketplace. Diversified Communications did so in Europe with its health and seafood shows, and more recently EJ Krause [...]

Three reasons why to attend a trade show or a public consumer show unrelated to your business

In a recent conversation at ECEF, a one-day US conference for Association (NGO) and for-profit US organizers, I was speaking with some colleagues about visiting exhibitions in unrelated industries for fun. They looked at me in shock. As the discussion deepened, it turns out that they attend their own trade shows or competitive expos in their same sector, but never attend consumer shows (b2c) or trade shows in other industries. Or, in a couple of instances, only attend exhibitions produced by the [...]

#GED18 celebrations are just around the corner!

  Corrado Peraboni, UFI President It was wonderful to see so many of you earlier this month in Verona at our annual European Conference, especially as it took place in my home country Italy. Thank you again to my friends and colleagues at Veronafiere for hosting us so graciously, and to all our speakers for sharing your insights! During one of the breaks, I took a moment to watch the UFI team’s video showcasing some of the highlights and activities from last year’s Global Exhibition Day ( [...]

What’s New in Attendee Acquisition?

I recently asked the following question on LinkedIn: Hi exhibition industry friends. Out of curiosity, what other attendee promotion/recruitment tools are you doing besides print, death by email and digital-based outreach? The reason I asked the question was two-fold: It seems many show organizers are over-dependent on emails to get the job done for recruiting quality visitors; and wanted to know what else industry colleagues are doing. A number of people answered, and there were over 1600 views [...]

When will disruption naturally occur in our business?

“Disruption is a term that has been overused in the last 10 years. A lot of people talk about digital disruption, but to me the term often leads to people scratching their heads,” Eddie Choi told the audience at the UFI European Conference in Verona. Many of us will be in agreement. The subject is a staple of plenary halls at business conferences and while we all appreciate the opportunities that accompany destabilising the status quo, the only experience most of us will have of being truly disr [...]

The UFI European Conference 2018 review, future-proofing the exhibition world

Sophie Hackford, the keynote speaker Over 220 delegates from 35 countries gathered at the European Conference 2018 in Verona (Italy). Speakers and delegates discussed the challenge of how to future-proof exhibitions on the main conference stage and in breakout sessions over the course of two days. As one participant put it on Twitter: “To future-proof exhibitions, first listen to the future.” This was the theme behind the opening session with keynote speaker Sophie Hackford, Futurist and Resea [...]

From West World to the exhibition world

Kai Hattendorf, UFI Managing Director / CEO One of the hottest tickets at the South by Southwest (SXSW) festival in Austin last month was for the chance to step into and experience the saloon from the TV series “West World” – a show based on the story that humanoid robots in a “wild west” amusement park “awaken” from their programming, driven by artificial intelligence. In Austin, it took organisers four months to prepare this two-hour experience for ticket holders. Over 440 pages of script we [...]

By | 2018-04-26T15:22:23+00:00 April 26th, 2018|All, Exhibition Industry, UFI News, UFI Updates|0 Comments