Re-Engaging Exhibition Critics

Exhibitions are more than just a marketplace. They are an annual gathering of a community – trade or public. And when done right, the community takes ownership of the event, which is simultaneously amazing – and terrifying. Amazing because attendees become super fans and evangelists. They are invested all the way. They tell everyone they know how wonderful your exhibition is. How much they look forward to going every year. It’s “their” event. Terrifying because as super fans, they think they kno [...]

By | 2018-01-23T10:37:39+00:00 November 28th, 2017|All, Exhibition Industry, Topics|0 Comments

Mercedes-Benz and the story of the exhibitor becoming the show

Exhibitions are singularly adept at gathering an entire market in one place for a short period of time. People pay good money to be in the mix when this happens, be it as buyer or exhibitor, influencer or influenced. The bigger the event, the greater the percentage of the international market in attendance. The world’s largest motor show, IAA Frankfurt, is one event that truly gathers the global community, car lovers are just one part of the circus that gathers in the industrial Germany city for [...]

By | 2018-01-23T10:37:41+00:00 November 13th, 2017|All, Best Practices, Europe, Exhibition Industry|0 Comments

Interview with TCEB’s new exhibitions director

Hidden among the many news stories that unfolded at this year’s UFI Global Congress was one that TCEB is particularly proud of. The promotion of Kanokporn Damrongkul (Kelly) to Director of Exhibitions begins a new chapter in our organization’s exciting story and continues the legacy created by Jaruwan, who assumes a new directorship at our MICE Intelligence & Innovation Department. A familiar face at UFI events, Kelly is a longstanding member of TCEB. Here she gives her thoughts on the indus [...]

By | 2018-01-22T17:29:56+00:00 November 9th, 2017|All, Asia – Pacific, Digital Innovation|0 Comments

Raising the odds of our exhibitions’ success

With the evolution of exhibition formats, markets are expanding, shifting in such a way that our businesses are continuously presented with new revenue sources. Much of this comes from the digitisation of exhibition businesses. Exhibitions co-exist with online counterparts and therein lies a great deal of potential revenue, be it derived from the collection and exchange of data, dissemination of content or good ol' fashion sponsorship and advertising. As anyone on their way to Johannesburg this [...]

By | 2017-12-11T15:22:10+00:00 October 31st, 2017|All, Middle East – Africa, Topics, UFI Updates|0 Comments

The IFP Group’s Joker Program

Insight by Diana Salman, HR Strategic Change Manager (IFP Group) and UFI NGL Grant recepient. In playing cards, the Joker is Wild. Being able to be anything the holder needs it to be, it makes any hand stronger. The Joker Program is UFI member IFP Group’s answer to moving their operations team seamlessly across their six offices in five countries as needed. Diana Salman, HR Strategic Change Manager for the company and 2017 #NGLGrant recipient shared how her company came up with the idea. IFP Gro [...]

By | 2017-12-08T09:40:10+00:00 October 11th, 2017|All, Education, Human Resources, Middle East – Africa|0 Comments

It has been an incredibly interesting, exciting and rewarding experience!

Blogger: Dr. Andreas Gruchow, UFI President Dear colleagues, dear friends, They say that time flies when you are working hard and having fun – and I totally agree.  Almost a year has passed since I was handed the President’s gavel in Shanghai at the 83th UFI Global Congress. It has been an incredibly interesting, exciting and rewarding experience and one of the shortest years in my life. These last words of welcome in my presidency provides the opportunity to review the progress we’ve made toget [...]

By | 2017-12-08T09:39:34+00:00 October 4th, 2017|All, Exhibition Industry, UFI Updates|1 Comment

An emerging exhibition market bursting with energy

Blogger: Mrs. Jaruwan Suwannasat Director, Exhibition and Events Department of TCEB Thailand has made great efforts to reduce its dependence on imported and fossil fuel energy in recent years, doubling its production of renewable-energy to 30 per cent by 2036. The government aims to reduce greenhouse gases by 25 per cent in the same period; a bold commitment given Thailand’s fast growing and power hungry middle class. The country is well positioned to lead the development of renewable energy in [...]

By | 2017-12-08T09:26:53+00:00 October 3rd, 2017|All, Asia – Pacific|0 Comments

What if WE, as an industry disrupt ourselves?

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. Disruption for business is defined as a radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service that creates a new market. We know change is coming and that exhibitions have to evolve now, or go away. For example, look what digitalization has done. Can you imagine an exhibition without a website, LinkedIn group and some kind of social media presence? [...]

By | 2017-12-10T11:55:26+00:00 September 18th, 2017|All, Americas, Best Practices|0 Comments

Eastern development poses fresh opportunity for tradeshow organisers

Blogger: Mrs. Jaruwan Suwannasat Director, Exhibition and Events Department of TCEB The Eastern Economic Corridor, or EEC, is a pivotal initiative for Thailand as we progress towards our socio-economic goal of Thailand 4.0. It will be the most complete and specialised economic zone in Thailand, perhaps even in the ASEAN, containing commercial metropolises built around future industries and providing an investor’s gateway to Asia. For more than 30 years Thailand’s eastern seaboard has been the ce [...]

By | 2017-12-08T09:29:07+00:00 September 5th, 2017|All, Asia – Pacific|0 Comments

Sharks, biodynamic vineyards and the exhibition industry (part 2)

Interview with UFI Global Congress 2017’s Keynote Speaker, Johan Reyneke, Founder & Owner of Reyneke Wines in South Africa (Part 2 of 2). Stephanie Selesnick: Please share your Cornerstone program encouraging home ownership and education for the winery’s workers and their families. How did it come about and where do you see it being in five years from now? Johan Reyneke: This ties in with biodynamics (part 1). We have to look after nature, profitability and people (who comprise the 3rd leg o [...]

By | 2017-12-10T11:55:26+00:00 August 15th, 2017|All, Management, Middle East – Africa|0 Comments