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UFI Report: The Exhibition Industry in Latin America

At 528 pages, covering 27 sectors and including 16 different country reports, UFI’s Exhibition Industry in Latin America (LATAM) Report released at the end of 2020 is the most definitive report on the region since AFIDA last released an exhibition industry status report eight years ago. This new UFI LATAM Report contains key findings including the number of shows, trends and economic development of the region. Ana Maria Arango, Regional Manager of UFI for LATAM oversaw the mammoth effort, with t [...]

By | 2020-12-15T16:15:51+00:00 December 15th, 2020|All, Americas, Asia – Pacific, Digital Innovation, Europe, Exhibition Industry, Exhibition Marketing, Middle East – Africa|0 Comments
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Meet the 2020 NGL Grant Recipients!

I had a chance to speak with the 2020 NGL Grant recipients earlier this month. For those of you who haven’t heard of it before, it’s UFI’s program to promote the next generation of leadership in the exhibition industry. It rewards young professionals who show clear initiatives in driving change and innovation in their area of activity. Spread over 18 months, the recipients traditionally have presented a session at the UFI Global Congress and are then assigned volunteer mentors (high level exhibi [...]

By | 2020-10-23T11:37:59+00:00 October 23rd, 2020|All, Digital Innovation, Exhibition Industry, Management, UFI News|0 Comments
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Digital Innovation Working Group

Blogger: Barry Siskind A well thought-out and implemented digital initiative permits organizations to do things better, faster, and cheaper. It is a crucial element in the search for new ways of engaging users. Yet, within our industry we find examples of early adopters and others who have yet to invest in the resources necessary to join the digital revolution. The time to implement digital solutions is now and companies that do – thrive. The others run the risk of becoming irrelevant. In fact [...]

By | 2020-02-04T15:25:16+00:00 February 4th, 2020|Digital Innovation|0 Comments
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The UFI Digital Debate in Tokyo: Digital Revolution in the Exhibition Industry

Gunnar Heinrich, CEO, adventics GmbH. At the high-profile UFI Asia-Pacific Conference in Tokyo, Stephan Forseilles, Tesi Baur and I had the pleasure to debate several controversial topics about the digital revolution in our exhibition industry. With the help of the audience which could vote in real time, we took a closer look at A.I., customer experience, digital talents and digitization in the exhibition industry. Here is a wrap-up of our discussion. 1. Will A.I. change our industry completel [...]

By | 2019-05-13T13:51:12+00:00 May 13th, 2019|All, Best Practices, Digital Innovation|6 Comments
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Are the rarest Digital talents attracted by the exhibition industry?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Last month, I had the pleasure to be on stage again with Gunnar Heinrich and Tesi Baur at UFI’s Asia Pacific Conference in Tokyo. With the help of the audience which could vote in real time, we debated several controversial digital topics. Digital is a big shift, both for businesses and people. To face the exponential change, businesses must be able to attract and keep the best digital talent, especially the new prof [...]

By | 2019-04-15T09:53:29+00:00 April 15th, 2019|Best Practices, Digital Innovation, Human Resources|3 Comments
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An ovation for innovation

Antony Reeve-Crook, Director, ArciMedia Ltd. One thing that has always endeared me to the global exhibition industry is the fact that the events you create foster innovation on a definitively industrial scale. The SMEs that typically comprise the bulk of your exhibitors are more often than not pushing innovation to an audience of buyers seeking competitive advantage through fresh partnership. So naturally when I was invited to take part in a two-day workshop, created by Future London Academy, [...]

By | 2019-04-05T09:40:38+00:00 April 4th, 2019|Digital Innovation, Exhibition Marketing, Operations & Services|5 Comments
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Some Things Organizers May Not Know About Japan

Stephanie Selesnick, International Trade Information, Inc. One of my favorite things about attending the UFI Regional Conferences is learning about other cultures and visiting countries for the first time. Here are a few things we learned last week about Japan at the UFI Asia-Pacific Conference -  and how you may incorporate them into your exhibitions: 1.  Signage. Japan is pretty easy to travel around! Having bilingual signage – Japanese and English - enabled us to easily travel around the co [...]

By | 2019-03-19T11:30:27+00:00 March 19th, 2019|All, Asia – Pacific, Best Practices, Digital Innovation, Management|0 Comments
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Is it time to rethink traditional event KPI’s?

Matthias (Tesi) Baur, Founder and Consultant, MBB-Consulting Group. Financial reward may be the driving force for most businesses, but it is not the only way to measure business success. Our business environment is not the same as it was 20, 10, or even five years ago and the way in which we measure performance should reflect this. Companies assessing their performance by measuring outdated Key Performance Indicators (KPIs) run the risk of performing within an outdated framework. As the basic [...]

By | 2019-02-18T14:32:38+00:00 February 18th, 2019|Best Practices, Digital Innovation, Exhibition Industry, Exhibition Marketing, Human Resources, Management|2 Comments
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What does Matchmaking mean for exhibitions?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Matchmaking has been an ‘on/off’ topic in events for at least 15 years. From the ages of manual matching in Excel to the era of artificial intelligence being the promise of effortless and real-time recommendations, things have evolved. But not so much. Most of us are still selling to exhibitors the right to annoy visitors. So, as usual in that situation, I remove my “organiser” hat and look at it from my “frequent vi [...]

By | 2018-11-09T14:17:59+00:00 November 9th, 2018|All, Best Practices, Digital Innovation, Exhibition Marketing, Topics, UFI Updates|2 Comments
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