Digital Innovation Archives

Everyone is a Consumer First
Everyone is a Consumer First

Everyone is a Consumer First

We are consumers first and foremost, and as such, our attendees, exhibitors and stakeholders expect face-to-face, business-to-business events to be more like the experiences encountered at festivals, concerts, and other live events. Unfortunately, most exhibitions are not. Here are a few thoughts to modernize trade shows so they are more interactive and entertaining for attendees. They are based on ideas expressed at the recent XLIVE Esports Summit in Los Angeles, USA. For those of you who have [...]

By Stephanie Selesnick| 2018-04-11T15:24:00+00:00 April 11th, 2018|All, Best Practices, Digital Innovation, Exhibition Industry, Exhibition Marketing|0 Comments

Keeping Your Exhibition Relevant in the Future
Keeping Your Exhibition Relevant in the Future

Keeping Your Exhibition Relevant in the Future

The UFI European Conference theme this year is Future Proof Exhibitions. Keynote speaker Francis Friedman, President of trade show consultants Time & Place Strategies plans to have a strategic conversation with delegates on Future Building and Future Profiting of Exhibitions. Friedman says, as we look to the future “Attendee acquisition will no longer be simply telling people they will get ‘excellent networking opportunities, see the latest products on the show floor, and get access to educ [...]

By Stephanie Selesnick| 2018-03-19T09:49:47+00:00 March 15th, 2018|All, Digital Innovation, Exhibition Industry|0 Comments

Exhibition industry triggers best practice sharing
Exhibition industry triggers best practice sharing

Exhibition industry triggers best practice sharing

Exhibition Industry: Submit your best practice example today and win one of UFI's prestigious 2018 global industry awards! Your organization and teams work hard. Let the industry recognize their efforts! Deadlines are quickly approaching for the UFI Digital Innovations, Human Resources and Operations and Services Awards. Award themes are determined by their respective Committees and change annually. The Committees also serve as judges. The awards listed below are open to UFI members and non-memb [...]

By Stephanie Selesnick| 2018-02-15T10:57:52+00:00 February 15th, 2018|All, Best Practices, Digital Innovation, Human Resources, Operations & Services, Sustainable Development|0 Comments

Stable growth through new business models
Stable growth through new business models

Stable growth through new business models

The exhibition industry is enjoying solid, stable growth on the global scale - this is one of the core results of the 20th edition of our UFI Global Exhibition Barometer, released at the end of January. To honour the jubilee edition we added something special to the global research - and looked for a measure that describes how the business model of exhibitions is changing. The answers are encouraging, as they show that, all around the world, the exhibition industry is investing into new opportun [...]

By Kai Hattendorf| 2018-02-07T15:28:02+00:00 February 7th, 2018|All, Digital Innovation, Exhibition Industry Research|0 Comments

Re-launch Exhibition Industry Blog
Re-launch Exhibition Industry Blog

Re-launch Exhibition Industry Blog

Built from the ground-up with the needs of the global exhibition industry in mind, I am pleased to present the UFI blog with a clean, uncluttered design, improved functionality and rich, enhanced content. Designed and structured to mirror the value and resources of the exhibition industry, the newly revamped UFI blog will provide you with specialised, thought-provoking content. From exhibition industry professionals This newly redesigned blog offers quick and easy access to articles on trending [...]

By Angela Herberholz| 2018-01-23T10:55:37+00:00 January 22nd, 2018|All, Digital Innovation, Exhibition Marketing, UFI Updates|0 Comments

Using the right information to plot your digital path
Using the right information to plot your digital path

Using the right information to plot your digital path

If UFI’s Global Barometer is anything to go by, then the new year resolutions of many exhibition industry companies will revolve around the digitalisation of their businesses. Driven change Globally, 55 per cent of the companies UFI surveyed said they have already changed internal processes and workflows to be more digital, with the UK, Germany, the US and China most active in this respect, while a quarter of companies reported that they have developed a digital transformation strategy for the w [...]

By Antony Reeve-Crook| 2018-01-23T09:19:59+00:00 January 9th, 2018|All, Digital Innovation, Exhibition Industry Research|0 Comments

UFI’s 5 trends to watch in 2018
UFI’s 5 trends to watch in 2018

UFI’s 5 trends to watch in 2018

This is traditionally the time of the year for reviewing the developments over the past months and taking stock. At UFI, we did this in early November, during the General Assembly at our Global Congress in Johannesburg. Thank you again for all the feedback you gave the UFI team on our ongoing initiatives, activities and projects. As in previous years, we also used the time around the Congress to identify the core themes that the UFI team feels will impact the global exhibition industry in 2018. [...]

By Kai Hattendorf| 2018-01-22T17:15:22+00:00 December 11th, 2017|All, Digital Innovation, Exhibition Industry, Human Resources, Management, Operations & Services, Topics, UFI News|0 Comments

ASEAN opportunity for exhibition organisers
ASEAN opportunity for exhibition organisers

ASEAN opportunity for exhibition organisers

Much like the exhibitions we trade in, Smart Cities promote industrial development and digital innovation. As hubs for digital services able to connect foreign countries, they attract digital workers, investors and software companies from around the world. The Phuket province will host the first smart city in Thailand, re-conceived around the notions of flexibility, ease of doing business and overseas investment, with an overall revision of potentially obstructive trading laws and regulations. T [...]

By TCEB| 2018-01-22T17:03:39+00:00 December 7th, 2017|All, Asia – Pacific, Digital Innovation, Exhibition Industry|0 Comments

Interview with TCEB’s new exhibitions director
Interview with TCEB’s new exhibitions director

Interview with TCEB’s new exhibitions director

Hidden among the many news stories that unfolded at this year’s UFI Global Congress was one that TCEB is particularly proud of. The promotion of Kanokporn Damrongkul (Kelly) to Director of Exhibitions begins a new chapter in our organization’s exciting story and continues the legacy created by Jaruwan, who assumes a new directorship at our MICE Intelligence & Innovation Department. A familiar face at UFI events, Kelly is a longstanding member of TCEB. Here she gives her thoughts on the indus [...]

By TCEB| 2018-01-22T17:29:56+00:00 November 9th, 2017|All, Asia – Pacific, Digital Innovation|0 Comments

Apps for trade fairs: “everything at a glance at the right time”
Apps for trade fairs: “everything at a glance at the right time”

Apps for trade fairs: “everything at a glance at the right time”

Blogger: Ellen Matheis, coordinator of web solutions at Messe Frankfurt, Germany Apps have become an integral component of the marketing and communication services offered by trade fair organizers. What are the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers? Which mobile offerings are now a must-have for organizers of trade fairs or events? All digital services including web sites, exhibitor searches, trade fair maps, business matchmaking po [...]

By Guest| 2017-12-08T10:11:12+00:00 May 9th, 2017|All, Best Practices, Digital Innovation, Europe|0 Comments